Setting up multiple price tiers
How to use the Locksmith app set up restricted prices levels on your Shopify Online Store
Many, many merchants use Locksmith for managing different price levels within the same store.
Frequently, this means wholesale and retail. We'll use those terms in the rest of this article, but feel free to substitute them for whatever applies to your situation - for example:
- Members vs Non-members
- EU customers Vs. Non-EU customers
...or any other situations that require price tiers.
Before setting up your product tiers, you'll need to decide how you want your customers to gain access to the separate tiers. The most common way to do this is to use approved customer registrations. More information on setting this up here:
So in this case, you would use customer tags to denote the customer tiers. So, for example, customers with the "wholesale" customer tag are considered wholesale customers, while customers without the "wholesale" tag are regular/retail customers.
Using Locksmith to sell products at two different prices levels means that your products need to be duplicated in some way. This can be achieved using either product duplicates or by using variant tiers.
Keep in mind that Locksmith itself does not create these alternate versions. No matter which one you choose, the work to duplicate the products will be done on your end.
- Allows you to have distinct sections in your store that are dedicated to different types of customers.
- A straightforward approach
- Uses the same products, collections, and navigation menus
- This is not a good option if your products already have many variants. Adding a price tier variant essentially doubles the number of product variants that each product has. The Shopify-wide maximum number of variants per product is 100.
- Can be seen as more complicated since managing individual variants is less straightforward than managing products.
- 1.Use your Shopify admin area to create duplicate versions of every single one of your products that will be sold at more than one price.
- 2.Once your product duplicates are created, create a collection of wholesale-only products - no mixing in other products from other parts of your store! Don't forget you can use Shopify's automated collection feature here.
That's it for the basic setup! There are some optional steps below...
You may want to consider also adding a lock to your retail products, so that wholesale customers don't get confused after they sign in. We'll use a new lock with the opposite condition, to make sure that the customer can only view your retail products if they're not approved.
To add a corresponding lock to your retail products, following these steps:
- 1.Create a collection that covers all of your non-wholesale products.
That's it! Your wholesalers will now be prevented from seeing retail products once they're logged in. (Note: this trick doesn't prevent the wholesaler from arriving at your shop as a guest, adding retail products to the cart, then logging in to their wholesale account!)
Now that you have a wholesale collection set up, you will want give your wholesale customers a way to find their content. You can do this by adding a "Wholesale" link to your navigation menu, that points directly to the Wholesale collection. This link will be visible to everyone, but once it's clicked, Locksmith will ask for access credentials.
Locksmith will automatically use the login template and style from your theme. The message is easily customizable:
If you prefer to leave your wholesale offerings open to the public, but still want to hide the prices, this is also possible!
This requires a few more steps, and we have a guide that covers that kind of thing here:
To create price tiers using product variants, you'll need to use your Shopify admin area to create an "Audience" option on each of your products that you want to add tiers to:
Next, create a variant lock in the Locksmith app:
Create a key. If you are using customer tags to grant access, that will look like this:
Additionally, create a corresponding lock for the retail variant. You should end up with two locks:
Managing inventory across multiple price tiers is a very common concern
Separate inventory for each tier
Some merchants love the ability to set inventory separately for wholesale and retail customers. If that is you, then you're already good to go, no matter which option you have chosen, since each product and variant has separate inventory.
Same inventory across tiers
If you have more retail purchases than wholesale, one option is to let Shopify track the retail products, and manually update your retail inventory when you receive a wholesale order.
If you absolutely need to sync inventory across your products or variants, you'll need to get another app involved. Namely, the Mechanic app! This app is made by the same folks here at Locksmith. It offers several automation "tasks" for syncing inventory levels: